Full Service Marketing and Public Relations Agency
AUTHENTIC CONVERSATIONS THAT CREATE TANGIBLE VALUE.
SPARKLE MEDIA CREATES COMPELLING VISUAL AND CREATIVE CONTENT. PHOTOSHOOTS, BRANDING, EVENTS AND DOWNRIGHT PRETTY THINGS THAT GARNER ATTENTION. AT SPARKLE MEDIA, WE FIND THAT GEM THAT MAKES YOUR STORY UNIQUE. WE INTRODUCE YOUR BRAND TO THE RIGHT PEOPLE. WE FIND YOUR AUDIENCE AND FORM YOUR LOYAL COMMUNITY. OUR SPECIALTIES INCLUDE LUXURY, FASHION, BEAUTY AND FOOD.
YOUR STORY IS SPECIAL. AT SPARKLE MEDIA, WE USE A DIVERSIFIED APPROACH TO CONNECT WITH CONSUMERS TO CREATE LOYALTY. OUR CREATIVE, AGILE AND SAVVY TEAM ARE THE GURUS YOU NEED BEHIND YOUR BRAND.
Featured in The Vancouver Sun and The Globe and Mail, Erin founded Sparkle Media in 2013. Working in finance and the public markets for years, her strong marketing and communications background combined with her creative talents, large following and ability to connect with a targeted audience has been a magic formula for her clients’ success. Understanding the world of visual content, Erin is well known for her ability to create a captivating visual story. Agile, quick witted and clever, creative strategy and concise messaging are Erin’s forte.
Shortly after completing her Masters in Communications at Royal Roads University, Hayley moved to Vancouver in the hopes of pursuing her passion for digital marketing. With a strong background in client service, and a talent for photography combined with her strong writing, it was only natural for Hayley to break into the marketing industry and begin her journey with Sparkle Media. Her ability to assist in the creation of content and thrive under pressure brings forth a significant amount of value to the connections that we make at Sparkle Media.
We use a diverse approach to build your audience and community while elevating awareness to create long lasting value in the minds of precious followers and customers.
Get social. Get published. Get it done.
Twitter, Facebook, Instagram, oh my! It’s time to convey the lifestyle your brand represents. We will create, or grow your following, authentically. Social media strategy and execution combined with website refinement ensures your message hits just the right note. Optimizing content for each platform is essential to the success of our strategy. Integrating online presence into the overall approach will optimize and build your audience and drive sales.
• Form your online community to engage and authentically inspire ideas that influence decision making.
• Create a brand buzz to increase awareness and customer base.
• Contest, promo, giveaway and content marketing tactics to drive traffic and response rates.
In 2014 and beyond, creative marketing will be the most important part of a strong program. Your brand is awesome, and people need to know about it. We will revamp your website and take your communication to the next level of success. We will create digestible, engaging, shareable (think Pinterest!), timely, SEO friendly valuable content as the pillars for your comprehensive and successful marketing initiative.
• Web design, blogging, original photography, curation, graphic design and compelling content will come together to tell your story.
• Newsletters and direct to consumer communication initiation and strategies.
• Optimize your messaging and traffic based on the valuable content you provide to the online community.
Public and Media Relations
People connect people. We will introduce your brand to the thought leaders and media outlets that matter. A comprehensive outreach strategy through building relationships will create community engagement through word-of-mouth tactics.
• TV, newspapers, magazines and influential blogs will assist in reaching your audience. Network with the right people to get everyone talking.
• Event planning and execution for splashy launches including media and influencer invitations, on-site event facilitation, and post-event media monitoring and media follow-up.
• Trade show and conference attendance and prep to get face-to-face with your customer.
We know your brand is special and we know how to make it stand out from the crowd. Events, PR stunts, fresh and creative strategy; grow your brand and create a dialogue through storytelling and community engagement. Define your voice to create emotional connections to your brand and message to create loyalty and ensure sustainability.
• Creative collaboration – let us fine tune your digital communication and website.
• Foster key relationships to empower brand growth.
• Reach your targeted demographic to increase rate of return.
We can create any size or type of event, from openings and media launches, intimate dinner parties with a private chef, to an elaborate cocktail soirée. Each event we product will include unique elements to capture guests, and public, attention.