My Approach to Fashion

uniform 2

Decisions, decisions… I get a little fatigued making them all day long. This is why I’ve begun to adopt a more simplified lifestyle. I’ve always believed that as women, we have better things to do than worry about what we wear, how we look, and turning that attention to what we do, and how we feel, is really important. Often I get questions about why I don’t fashion blog more… my response is always the same: no one needs to see the same outfit all the time!

uniform 3

The most successful people have a certain uniform they adhere to, always wearing iterations of it. They become known for their “look”, and I’ve unknowingly started that myself. It was all born from my love of classic pieces, which moved into investing in key pieces, and then paring down to a certain “look”, which right now, is all about neutrals and certain key pieces like a pair of blue jeans, a pair of white, white Converse, loafers, riding boots, blanket jackets, cozy knits, investment bags, leather watches and simple and statement earrings, and my Stella McCartney glasses (which are very Insta famous at this point! I can’t find a link for the colour, but linked the style). I buy things that I can pair with many other things in my closet, and only invest in pieces I love.


I’m not saying that this will always be my uniform, but right now, it’s classic and on-trend at the same time, which works for me. I feel amazing in each of these pieces, and I think that’s the sign of a great look that’s really YOU.

I also wanted to share a little self-love inspiration that just gave me a big AH-HA moment (bringing it back, Oprah!). Catherine and her mindful advice has REALLY resonated with me. If you can’t attend one of her urban retreats or local/virtual coaching sessions, please check out her latest post all about self love, and how we can all live a more empowered being. I found it really helpful to set my mind right, and hearing how she practices her rituals  gave me new ideas that a routine doesn’t have to mean boring. She is a beaming light, and full of wonderfully game changing advice.

nordstrom opens in vancouver


Americans, this may not be big news for you, but here in Canada… especially Vancouver, it’s what we have been waiting for! Nordstrom is opening on September 18th! Vancouverites have been crossing the border for many years just to make the trip to the shoe department. I order online all the time, and eat up so many duty fees. That will not be happening any longer! It also happens to be a few blocks from my place… that’s going to hurt my wallet.


To celebrate the grand opening, they are holding a Beauty Bash on opening day Friday, September 18th at 7:30am before the store opens. It’s an amazing chance to see the store before it opens to the public (hello, Instagram!) and to see some of your dollars supporting The Canadian Breast Cancer Foundation.

To announce this, the lovely folks at Nordstrom sent over a few goodies, many of which a serious holy grail items. Cannot wait to try the much raved about La Mer and Charlotte Tilbury Magic Cream. I’ll let you know if I look 16 again. I’d settle for 25, let’s be honest.

I’ll see you at Nordstrom! (check for me in the shoe, bra and beauty departments…)

life lately

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Happy Friday! I’ve been SO bad at blogging lately! Don’t lose faith in me! If you’re on Instagram and Snapchat with me (erincsousa), y0u’re up to date, and honestly, that’s where I share the most, so I hope you’ll pop over to join me.

Summer has been so busy and wonderful thus far! It was my birthday (this lemon vanilla cake from Sweet Bake Shop was beyond), our first anniversary, and there have been lots of fun outings and events to take part in. On top of that, and primarily, it’s been work. I’ve been so busy with clients – the business has really blown up and I’ve been having working so, so much.  For the later part of the summer, I’ll be heading to Osoyoos for a mini holiday before the summer ends at Watermark Resort, and to Pemberton for Araxi’s epic long table dinner, and staying at Summit Lodge in Whistler.  It will be really needed to get away for a bit, so I’m really looking forward to it!


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Deighton Cup is a day at the races, and I was so excited to wear a fancy lady hat – thanks so much, Hive Mind Hats!

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For our anniversary, I gifted Roberto a Hudson’s Bay blanket – he’s always wanted one. I say perfect for picnics, and he says he won’t let it touch the ground…

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Poolside content creation for a client – dying over this Barefoot Contessa romper and hat.

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Ava is too much. Especially in cute sunnies (from Barefoot Contessa)

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A business trip for Sparkle Media’s client Uptown Shopping Mall took us out to Victoria for a few days! This sunset was like nothing I’ve ever seen.

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Working anywhere has it’s perks, and sometime it’s from a hotel bed in Victoria.

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This oil is so lovely – it’s from Aerin’s fall collection! Estee Lauder is really doing some fun stuff for fall, and I was able to get a sneek peek at their fall launch.

things i love right now


I always love to see what items others are loving right now, and I have a few things that I’m trying, loving, and just random things to tell you about!

Thoughtfully Magazine: If you’re in the U.S, you’ve seen this floating around in Whole Foods, and if you’re not, you can download a digital version, here. This is such a great magazine for everyone, especially those of us who want to live a more well-rounded healthy lifestyle. I was so thrilled to take part in the latest issue testing out natural deodorants. Flip through to find me!

Fresh Peony Brightening Night Mask: I came back from Hawaii with a really killer tan – while I was safe with the sunscreen, some damage still happened. I have a few dark spots that I’m looking forward to getting rid of. This product says it should work, but we shall see! Keep ya posted.


Illesteva Sunnies: I love these sunnies! Shame that when they arrived they were crooked and I have to send them in for an exchange. I don’t want to let them go!

glossier Coconut balm dot com: Sucker for the packaging, the product is just as good. This entire line is fantastic – minimal, stylish, and effective.

Kypris Beauty Elixir: Seriously though, every woman needs a nourishing oil – it will replace your chemical based serum to hydrate AND heal. This one is my current fave for it’s potency. A dab will do ya!